It has become an important tool for army messag ing and outreach. Army social media handbook open pdf 5 mb as part of that, we need to make sure we use all the tools at our disposal to keep our soldiers and the general public informed. In addition, this handbook offers helpful tips about some of the risks associated with social media. The army uses social media to tell the armys story, but it also uses social media to listen. From within these 4 main focal points comments and opinions are encouraged on each blog post to better understand the past, current, and future state of social media and the impact from a consumer and. The stars of social media, strategy, technology, and measurement. In addition to persontoperson social networking services like facebook and twitter, this volume considers a broad range of networked information services that support indepth social interaction, community. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. Apr 15, 20 social media security lessons from the u. Or it can be a useful reference book for people working in the advertising or media industries whose responsibilities. The social media handbook 53 resources for first time.
Navy command leadership social media handbook by chief of naval operations october 14, 2012. It is a digital revolution that orange has fully understood, by becoming a major player in the internet ecosystem. Its notable that the army is proactively engaging its members and even encouraging them to use social media. Handbook for parents and teachers will help you navigate the tricky waters surrounding your childs use of the internet. The army issued its first social media handbook in january. While social media is, by definition, social, that doesnt mean users should be too casual on universityapproved public platforms. Social media department of navy chief information officer.
In addition to persontoperson social networking services like facebook and twitter, this volume considers a broad range of networked information services that support indepth social interaction, community formation, and collaboration in the web 2. The us military has been one of the first large organizations that published guidance on social media staff use, how to build a social media presence and how to maintain operation security in a time of increased and uncontrolled communication. This handbook will be an absolutely essential text for anyone concerned with social aspects of the new media. Jan 20, 2011 the united states army has officially announced the release of the 2011 army social media handbook, a document thats meant to offer social media guidance for soldiers, personnel and families alike. Rather than considering social media in terms of specific technologies, the chapters in this book engage topics across a range of research, techniques, practices, culture and society, and theories.
The navy command leadership social media handbook was developed by the chief of naval operations and is intended to provide the information needed to more safely and effectively use social media. Oct 14, 2012 the navy command leadership social media handbook was developed by the chief of naval operations and is intended to provide the information needed to more safely and effectively use social media. It is important to note that this handbook remains a fluid document and is subject to change. The social media handbook is a comprehensive risk and compliance management toolkit that walks employers stepbystep through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimizeand in some cases preventsocial networking and web 2. This handbook is not intended to be a comprehensive guide on command use of social media or take the place of official policy. Handbook on advocacy, communication, and social mobilization for rntcp 3 this publication is made possible by the generous support of the american people through the u. Agency for international development usaid under the terms of contract no. Social media is a powerful tool we use to communicate on a daily basis to tell the army s story. The purpose of this social media handbook is to curate some of the best social media marketing resources for you. Whether youre new to social media or just looking to close a few knowledge gaps, were glad you stopped by.
You participate at your own risk, taking personal responsibility for your comments, your username and any information provided. Connection use social media to listen, dont just broadcast. While social media tools are easily accessible, the rules of the road are not necessarily clearcut. Oct 01, 2017 using social media can be valuable to a communication strategy, but it needs to be more than a sounding board for organizational messages. It offers an opportunity to inform, influence, and engage your audience with content that. The amount, scale and scope of social media data have created a need for methodo. The uni t ed s t a t e s a rmy paid submissions s oci al media handbook 3 social media for leaders social media has improved the way we communicate, but social media use can present some. To guard against potential harm or damaged reputations, digital marketing. Army social media handbook version 2 open pdf 9 mb in this edition of the social media handbook, we have included updates to army social media policy and new examples of army leaders using social media effectively.
The book was conceived and written by more than 20 public relations practitioners representing a crosssection of public, private and voluntary sector expertise using many of the social tools and techniques that it. This handbook has been created to provided staff with direction on the guidelines for developing university related social media sites. In this update to the social media handbook, we introduce the depart ment of defense instruction for dod internet services and internetbased capabilities. In this edition of the social media handbook, we have included updates to army social media. Request and authority for leave united states army. About social media core social media core was started as a blog to cover social media from 4 main focal points. Social media content on official college sites must relate directly to college business, programs, andor services. A perspective article in journal of human behavior in the social environment 236. Army app this app takes the army social media handbook and provides easy access to the publication and its contents. Handbook of military social work is edited by renowned leaders in the field, with contributions from social work professionals drawing from their wealth of experience working with veterans, active. The social media handbook isbn 9780415886802 pdf epub. Army social media handbook version 2 open pdf 9 mb. Kevin robins, goldsmiths, university of london thoroughly revised and updated, this student edition of the successful handbook of new media has been abridged to showcase the best of the hardback edition.
The sage handbook of social media sage publications ltd. Jul 15, 20 as army communicators, we must utilize social media platforms to re port the most accurate and upto date information. When used correctly, social media can help an army. Social media communications guidance and best practice. Whatever platform you use, remember is the basic purpose of social media.
Army social media handbook are hyperlinked in the text and listed at the bottom of. For instance, the list of military bases found in appendix ii are current, as of 2005, however, they do not incorporate the. Its important to remember that social media is only part of a commands public affairs program. So here it is, the 2011 army social media handbook. In addition to persontoperson social networking services like facebook and twitter, this volume considers a broad range of networked information services that. Social media are media for social interaction, using highly accessible and scalable publishing techniques. Socialmediaareferencehandbook download socialmediaareferencehandbook ebook pdf or read online books in pdf, epub, and mobi format. We provided instructions on how to respond to social media imposters and fake sites. Study the available social media platforms and determine the best ones for your needs and resources.
If you are using social media to keep in touch with family and friends, it might not make sense to allow subordinates access to your personal accounts. Social media became a key place to correct the record and provide information. The united states army 2 social media is a powerful communications tool. The handbook of online and social media research wiley. Along with individualtoindividual social networking providers like fb and twitter, this quantity considers a broad vary of networked info providers that help indepth social interplay, group formation, and collaboration within the net 2. Social media used as part of a delaware county community college course is the responsibility of the. At cfa institute, our top priority is always the health and safety of our employees, candidates, and stakeholders around the globe. At the same time, social media has become a vibrant field of research for media economists and media management researchers. The result is this list of 11 social media marketing ebooks and reports, some of which are specifically about b2b social media marketing. We decided it was time to produce a document that provided more guidance, additional case studies and more advanced tips and best practices. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community. The department that publishes information on an official nscc social media page is fully responsible for accurate content and currency of information. We use your linkedin profile and activity data to personalize ads and to show you more relevant ads. I asked the experts in my online and social media division to create this handbook to help you use these tools as effectively as possible.
The army recently released its 20 social media handbook, which outlines the policies on social engagement, for military leaders as well as soldiers on the ground. Stay abreast of the latest things going on in social media by subscribing to our weekly social media roundup by sending a. First, the army needed social media to communicate its inform and. Consequently, these guidelines in this blogging and social media policy will help you make appropriate decisions about your workrelated blogging and the contents of your blogs, personal web sites, postings on wikis and other interactive sites, postings on video or picture sharing sites, or in the comments that you make online on blogs, elsewhere on the public internet, and in responding to. Nice job, not only for the military but also for the civilian world update and stay on top of changes. Download us army social media handbook apk version 3. People use it to consume news, make or strengthen connections, and engage in discussions. Social media handbook university of pennsylvania law school. In 20 he was all over obama for the mere thought of getting. The world is in the midst of a social media paradigm. An altimeter survey released at the end of 20 found social media is extending deeper into organizations, and what was previously a series of initiatives driven by pr is now evolving. Checklist for establishing an official army social media account. Thus allowing more personnel access, knowledge, and information the publication provides. Sep 09, 2014 humanitarian organizations can learn a lot from the latest version of the us armys social media handbook.
It can help the college student gain a clearer understanding of what media is, and how it fits into the overall marketing process. They have a lot to share with family, friends and others. And if you are also looking for more internet marketing resources then check out my other marketing handbooks. Handbook of military social work is edited by renowned leaders in the field, with contributions from social work professionals drawing from their wealth of. Sage handbook of social media research methods represents an important step towards sharing the novel methodologies, tools and techniques specifically geared toward taking full advantage of the unique characteristics of social media data. Social media uses webbased technologies to turn communication into interactive dialogues. While this is an excellent product, it only scratched the surface of army social media use. The social media principles provided in this handbook are intended to outline how our core values should be demonstrated, to guide marines through the use of social media whether personally involved.
Social media handbook for staff university of leicester. If this message is not eventually replaced by the proper contents of the document, your pdf viewer may not be able to display this type of document. Social media handbook north shore community college. They are bound up with business and politics as well as everyday life, work, and personal relationships. Share this is a practical handbook to the biggest changes taking place in the media and its professions by the chartered institute of public relations cipr social media panel. Army social media handbook slideshare this document shares the 20 u. The majority of the army is in the 18to24 age bracket what chang calls digital natives, for whom the internet and social media have always been primary sources of information and communication. The media handbook is written as a basic introduction to the media planning and buying process. By now, weve all heard how valuableeven essentialsocial media can be.
Social media, when used effectively, presents unequaled opportunities for you to share our navys story in an authentic, transparent and rapid manner while building richer, more substantive. The new social media handbook now provides additional tips and best practices, along with information on operations security tips, branding information, checklists, regulations and frequently asked questions. Top 25 free ebooks on social media social media today. A list of security tips, provided in the handbook, includes points such as. Pdf narcissism and social media use by children and. Social media is a community effort, everyone is an asset. Army social media handbook jan 2011 the university of. Andreas kaplan and michael haenlein define social media as a group of internetbased applications that build on the ideological and. Once viewed as trivial and peripheral, social media platforms like twitter, facebook and wechat have become an important part of the information and communication infrastructure of society. The social media handbook is a comprehensive risk and compliance management toolkit that walks employers stepbystep through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize. What restaurants need to know about social media, nrn july 25, 2014 communication the tone of your posts should reflect the personality of your restaurant. Online and social media division 1500 pentagon washington, dc. In addition to persontoperson social networking services like facebook and twitter, this volume considers a broad range of networked information services that support indepth social interaction, community formation, and collaboration in the.
The new us army social media handbook social media for good. The social media handbook the social media handbook explores how social media are changing disciplinary understandings of the internet and our everyday lives. The social media handbook explores how social media are altering disciplinary understandings of the web and our on a regular basis lives. Penn medicine social media handbook 3 getting started this guidance is intended for centers, institutes, department, divisions or other groups not individual faculty members or staff aiming to create social media accounts representing the activities and interests of their. Social media for antiterrorism awareness and community outreach. The suggestions and best practices outlined in this handbook can help you use social media tools effectively, protect your personal and professional reputation. Navy ombudsman social media handbook summer 2010 3 through social media you now have an opportunity to better connect and share information. In addition to persontoperson social networking services like facebook and twitter, this volume considers a broad range of networked information services that support indepth social interaction, community formation, and collaboration in the web. Handbook of military social work is edited by renowned leaders in the field, with contributions from social work professionals drawing from their wealth of experience working with veterans, active duty military, and their families. Social media handbook delaware county community college. While many of the lessons and tools can be applied to different social media platforms, this handbook focuses on the use of facebook since it is the most popular platform in. While we encourage candid conversation and frank exchange of ideas, we request you voice your opinions in a respectful manner. The need has never been more crucial for community health providers, programs, and organizations to have access to training in addressing the unique behavioral health challenges facing our veterans, active duty military, and their families.
Social media management innovative uses of social media in emergency management emergency management, twitter, and social media evangelism social media management technologies and strategies for creating business value zarrella, d. Aug 24, 2011 since the army s first handbook came out in january, the world has shown us how powerful social media can be, both for its potential and its dangers. Army social media policies, which can be found at the next section, official u. Establishing and maintaining an army social media presence 8. Social media marketing blog head of social media for ford shares advice on the complexities of online marketing and the convergence of traditional and new media. This document provides extensive social media guidance. Before you get started with social media, it is important to understand dod and u. Ucmj, social media handbook, smartphone, internet, u. The social media handbook explores how social media are changing disciplinary understandings of the internet and our everyday lives. It is important that as an ombudsman, you use social media to better facilitate communication between the. Mostly on b2b social media marketing and tried to find some new material. Click download or read online button to socialmediaareferencehandbook book pdf for free now. The social media handbook 1st edition jeremy hunsinger.
On february 25, 2010, the dod reissued a directivetype memorandum providing guidelines for military use of social media and acknowledged that internetbased capabilities are integral to operations across the department of defense. Social media handbook for nonprofits linkedin slideshare. Army office of the chief of public affairs,online and social media. This website wildl acquaint you with your role in army social media and provide you with policies, guidance. The dod instruction expands the scope of the dtm and more effectively outlines all elements asso ciated with dod social media use. Army social media the army recognizes that social media gives people the ability to communicate with larg er audiences faster and in new ways. Drawing together the new techniques available to the market researcher into a single reference, the handbook of online and social media research explores how these innovations are being used by the leaders in the field. Social media has changed what theories are applicable and some that have stood the test of time. Family readiness group social media managers should be mindful of what information is distributed and also work to train other family readiness groups members on how to appropriately use social media. Social media use is nearly universal among younger adults and is quickly growing among people over age 50. Social media should be used to facilitate the conversation, engage the population and keep people interested in the discussion to bring america closer to its army.
Us army social media handbook 20 by daniel e issuu. Social media directory social media is all about collaboration. Performing organization names and addresses army office of the chief of public affairs,online and social media division,1500 pentagon,washington,dc,20301 8. Social media books reading books on social media will not give you the latest information, but its a. Introduction villanova university recognizes the need for a strong social media presence based upon the growing use of social media by constituencies vital to villanova, among them students, faculty and staff, prospective students and alumni. Army social media handbook members of the army family are experiencing a special time in their lives. Army social media handbook 2012 pdf cattplumadkris. The united states army social media handbook version 3 june.
Written by clare edwards, a clinical psychologist experienced in the field of adolescent mental health, it will highlight the challenges of parenting in the digital age, and offer tips and advice on how to keep your children safe online. Social media is another set of tools that helps us spread the army message faster than ever. Operational handbook on advocacy, communication, and social. Us army social media handbook for android apk download. Army takes a proactive stance on social media with 20 handbook. It is my duty to stand up for you, no matter the time or place.